Vibes As Decor
Updated: Nov 9, 2022
October 14, 2022 at Capitale. The New York Bridal Fashion Week closing event and runway show of the latest couture collection by Pnina Tornai for Kleinfeld, presented by Sophisticated Weddings. Over 450 guests.
We knew this event was going to be both important and high profile. We also knew from having produced big events before- like our 2019 Release Party at Capitale, or our 2018 Release Party at Ziegfeld Ballroom, or our 2020 Release Party at Gotham Hall- when it comes to designing the decor for a big venue with a high ceiling, the guiding principle is think vertically.
The event's decor by House Of Dipali included a stunning 25' installation of a full, white tree in the center of the venue's front room- the first thing guests saw when they arrived. Royal Backdrops created a dramatic 50' backdrop for the fashion show. Even the custom cake by Vincenzo Salvatore Cakes for the finale of the runway show was 6' tall, atop a standard 3' table. And, of course, Capitale's lighting team designed vibrant event lighting ideal for a happening such as this one.
But there was one other thing- one special element during the runway presentation that filled the space between the tops of the guests' heads and the venue's beautiful stained glass ceiling 65' feet above. Vibe.
photo: Bret Joseph
Cue Soulsystem Orchestras. After guests were seated for the start of the show, Soulsystem's special ensemble of ten female stringed musicians performed a classical piece- some auditory elegance to cleanse the palate, so to speak. Then- in the instant before the first model stepped out onto the runway, the band kicked in.
Soulsystem Orchestras brimmed the venue's ether with their own unique vibe. Guests didn't just hear the music- they felt it. It was too powerful not to. Tapping feet led to bouncing knees. After the finale- when the fashion show and cake-cutting were completed, Capitale's team removed all the chairs like a military operation, revealing New Image's dance floor, which remained filled with dancing partiers for the rest of the evening.
photo: Shuttersound Pictures
The lesson? When planning your party, don't simply consider what your guests are going to see. The vibe that will be created will also come from what they hear and feel. And it will be a part of your event's decor. Just like Soulsystem was that night at Capitale.
runway & backdrop: Royal Backdrops
dance floor: New Image Dance Floor
decor: House Of Dipali
music: Soulsystem Orchestras
custom 6’ cake: Vincenzo Salvatore Cakes
video & livestream: Shuttersound Pictures
cookie lounge: Blow Your Mind Bakery
coffee bar: Cupa Cabana
photo booth: Shake And Share Media
furniture & bars: Glam Party Rentals
bubbly: Accademia Prosecco
chocolates: La Maison du Chocolat
programs: Alpine Creative Group
VIP Pre-Party: The Wall Street Hotel
transportation: M&V Limo
hotel help: Kleinfeld Hotel Blocks