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  • Sophisticated Weddings

COOL + COLLECTED | a new kind of beauty experience for the modern day bride.


Gone are the days of brides flocking to get their hair done in Murray Hill, and makeup set in Flatiron. “Let me see a picture of your dress!” the stylist might have said, from within the big and noisy product-pushing establishment. She’s already mid-way through the up-do, and she’s only really asking to be polite, anyway.

Anticipating a need for something greater in bridal beauty, White Rose Collective was born. For the modern and sophisticated bride who craves a hair and makeup regime that really takes her vision into account, this luxury boutique collective caters the anti-salon experience. “I really enjoy getting to know my brides,” says Teddi Cranford, founder of White Rose Collective. “We create a tailored experience. It’s about paying attention to detail, making brides feel comfortable, and enhancing their natural beauty.” The result? Brides come away from the experience feeling more relaxed and special than ever before. The Collective consists of a multitude of artists that hail from the top of their respective fields. Utilizing their expertise and gaining a sense of the bride’s inspiration, what remains is a personal experience that is artful yet unintimidating. “We consider all of the elements of the wedding, and match each bride with the artists that best share their vision.” The key is to get everything in place for the bride’s big day, so when it comes, everyone is on the same page, and there’s nothing left to do but sit back and enjoy the flow. No long rows of swivel chairs and blasting hair dryers. No cookie cutter looks that worked for someone else. No drama, confusion, or regret. Just the freedom to achieve the dream, without sacrificing composure.

Caroline