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  • Writer's pictureSophisticated Weddings

COOL + COLLECTED | a new kind of beauty experience for the modern day bride.

Gone are the days of brides flocking to get their hair done in Murray Hill, and makeup set in Flatiron. “Let me see a picture of your dress!” the stylist might have said, from within the big and noisy product-pushing establishment. She’s already mid-way through the up-do, and she’s only really asking to be polite, anyway.

Anticipating a need for something greater in bridal beauty, White Rose Collective was born. For the modern and sophisticated bride who craves a hair and makeup regime that really takes her vision into account, this luxury boutique collective caters the anti-salon experience. “I really enjoy getting to know my brides,” says Teddi Cranford, founder of White Rose Collective. “We create a tailored experience. It’s about paying attention to detail, making brides feel comfortable, and enhancing their natural beauty.” The result? Brides come away from the experience feeling more relaxed and special than ever before. The Collective consists of a multitude of artists that hail from the top of their respective fields. Utilizing their expertise and gaining a sense of the bride’s inspiration, what remains is a personal experience that is artful yet unintimidating. “We consider all of the elements of the wedding, and match each bride with the artists that best share their vision.” The key is to get everything in place for the bride’s big day, so when it comes, everyone is on the same page, and there’s nothing left to do but sit back and enjoy the flow. No long rows of swivel chairs and blasting hair dryers. No cookie cutter looks that worked for someone else. No drama, confusion, or regret. Just the freedom to achieve the dream, without sacrificing composure.


Photo Courtesy of Christan Oth

The Feel: Pure, fresh, and relaxed.

The Process: Her locks were thickened for the ultimate lived-in dream hair, and make-up was soft and luminous.

The Build-Up: Months of creative preparation went into curating the perfect look for her big day, and all of the events that led up to it.


The Background: Hailing from a career in fashion, this bride had a star-studded cast of guests awaiting her.

The vibe: Classic and chic.

The Vision: A take on the modern '60s bride, which complemented her big beautiful eyes!


Photo Courtesy of Jane Houle

The Mood: Intimate backyard wedding at her childhood home.

The Look: True to herself. Half-up bohemian hair that appears polished, yet not overdone.

The Inspiration: To enhance upon her signature style and comfort in a way that was reflective of the soft details and earthy essence of her wedding.


Photo Courtesy of Allison Crood

The Setting: The JW Marriott Essex House in New York City.

The Tone: Super soft half-up look with a thick, rich, and smooth texture.

The Beauty: Sophisticated, glamorous, and timeless.

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